Creative packaging is just a small change in the original packaging

Creativity comes from life. Some creative packaging often only makes small changes on the original packaging, and can achieve unexpected effects, such as promoting product sales, turning waste into treasure, and achieving reuse. Below, we have collected 6 packages of “small changes and big ideas” to share with you.

"splashing milk" milk packaging

How can we let the milk package convey a very fresh signal of milk, so that consumers can see it at a glance? This package can achieve this effect. At this creative packaging mainly in the cap, the cap is designed to designers like splashes of milk-like shape, of course, you can also think of it as milk crown, with no label on the "white bottle" Can you stimulate your desire to buy?

Beer packaging "puzzles"

This package is a series of beer packages designed by Magnificent Beard for the American beer brand NOBLE REY. The biggest feature of the package is that the pattern on each can is only half. The consumer needs to stack the two matching cans together to show the complete appearance of the pattern, which is different from most beer packaging. At the office. In the packaging design pattern, the designer also spent a lot of thought, each pattern is a very individual graffiti, and one-to-one correspondence with the brand's four signature beer.

Rice packaging that turns waste into treasure

I believe that everyone is familiar with woven bags, and woven bags are commonly used in ordinary rice packaging on the market. So, how can we make rice packaging stand out on the shelves and attract consumers' attention? The way Shanghai Yirong Design Consulting Co., Ltd. thinks is to make it functionally original. Although the rice packaging is still an ordinary woven bag from the appearance, when you remove the sealing and sealing line, flip the packaging bag and pull out the two hidden hands inside, it can become a fashion. The shopping bag realizes "turning waste into treasure".

Washing powder package with spoon

Most consumers have never been able to grasp the amount of detergent. To solve this problem, the designer brought a very clever washing powder package. The packaging uses paper materials, which not only achieves the purpose of protecting the environment, but also when the consumer opens the package along the dotted line designed by the opening, the teared opening portion can also become a spoon, which is convenient for consumers to use the washing powder. Without increasing costs. In this way, consumers can use the right amount of detergent according to the amount of clothing, no longer have to worry about more and less.