Analysis of the color and pattern design of daily product packaging from toothpaste
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In our daily lives, everyday necessities play an essential role, yet they often go unnoticed. While we tend to focus on their utility, the design of their packaging is equally important and can significantly influence consumer perception. In this article, we will take toothpaste as a case study to explore the color and pattern design elements used in daily product packaging.
First, let's look at the color design of toothpaste packaging. For instance, the "China" brand uses warm tones, with a dominant yellow background and accents of orange and red. The bright red highlights the brand name "China," making it stand out, while the large yellow area gives a sense of freshness and cleanliness. The transition between red, orange, and yellow is smooth, creating a natural and harmonious visual effect. A small portion of sky blue is used for the phrase "active calcium fluoride formula," adding a cool contrast that balances the overall design and enhances its visual appeal.
On the other hand, the "Jenno" brand takes a different approach, using cool colors like blue and cyan, with a touch of red for contrast. The bright blue evokes a sense of freshness and trust, while the neutral gray at the bottom adds a modern and sophisticated feel. This combination creates a visually pleasing and emotionally engaging design.
Moving on to the pattern design, the "Zhoumianzhen" brand makes use of the golden section principle in its layout. The brand name is positioned along the central line, while the main pattern is placed symmetrically. This balance not only creates a visually pleasing composition but also emphasizes the key message of the product. The two sloping leaves add depth and a natural feel, reinforcing the brand’s herbal theme.
Similarly, the "Colgate" brand employs a strong contrast between warm reds and cool blues. The red dominates the design, symbolizing strength and vitality, while the blue sky and white clouds create a sense of openness and clarity. The phrase "solid teeth, fresh breath" is placed in the center, giving the impression of floating in the sky, which effectively highlights the benefits of the product.
Overall, the composition of toothpaste packaging follows a similar structure: the brand name is typically placed on the right side, with the main visual element on the left. This layout is both functional and aesthetically pleasing, ensuring that the most important information is easily accessible. Although the use of the golden section may seem traditional, it offers a balanced and comfortable visual experience, proving that simplicity can be beautiful.
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