The fascinating eyes of the "noble" wardrobe brand are all the faults of consumers?

[ Chinese wardrobe network ] In the consumer market, there has been a saying that "cheap is not good". It may be that under the guidance of this "theory", there are ten brands in the wardrobe market, and almost nine brands say they are high-end aristocratic products. However, are these so-called high-end aristocratic products really a real high-end wardrobe? The answer is not the case.

"Aristocratic" wardrobe brand is fascinating eyes are the cause of consumers?

Enterprises use the concept of "high-end aristocrats" to hype

The most obvious feature of high-end products is the high price. And some "pursuit of high-end" wardrobe enterprises use a "speculator" mentality to do business. As the saying goes, "cheap is not good," such a theory just provides "theoretical support" for their "speculator" mentality. However, in general, the price of an enterprise product must be based on internal product cost, marketing objectives, external market structure, price elasticity of demand, market competition and other factors to comprehensively evaluate pricing. The pursuit of high-priced speculators to operate products has made the product management benefits short-term, and the products have gradually lost the customer base on which they depend. As a result, there are not many examples of companies facing business crisis.

There are not many real “noble” brands in the wardrobe market.

High-end products always like to wear a hat of "cultural people" to show that they have brand connotation. This idea is correct because consumers are usually willing to pay a higher price on a brand with more cultural connotations and technology accumulation. Therefore, I really want to let myself be equal to the "high-end brand" in the hearts of consumers. The brand must not be relaxed and greatly expanded in the cultural connotation; at the same time, it also needs to invest more in technology research and development. In the wardrobe industry, even the first-line brands rarely see the enterprises that spare no effort in the brand culture connotation, and in the development mentality of the whole industry "pursuing new and quick", it is also particularly important in product technology accumulation. insufficient.

The creation of truly high-end products requires the joint efforts of enterprises and consumers.

In short, for the wardrobe enterprise, in order to truly become a "noble" brand, it is necessary to have the courage and perseverance of "the wave of the 'high on the ' and the courage to stand on the value of the product itself, and experience the baptism of the years and pass The test of the market finally created a high-end wardrobe brand belonging to China. For consumers, don't fall into the blind circle of pursuing high-end products, but rational and rational consumption.

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