Rui's Living Room | Aguang Says Kitesurfing: A National 2000 Lovers, A Perfect Profit Account of Five Perfect Stores in the Sea

How small the kite surfing is, let's first look at a set of data:

There are only more than 2,000 fans in the country. Surprisingly, the number of fans in the Northeast is about the largest, about 500.

In 2006, the number of kite surfing enthusiasts in the country was only 5 or 6 and no more than 10 people.

In 2009, there were no more than 100 fans in the country.

The above figures are from the guests of our current meeting room, the founders, promoters, practitioners of the Chinese kite surfing movement, the first Chinese kite surfing player, and Li Jinguang (Aguang) of the perfect sea.

The Perfect Sea is a water sports league established by professional water sportsmen and coaches under the advocacy of Ah Kwang. Now has 6 stores: Equipment Shop | Inns | Water Sports

Center | Associations.


A Guang’s loyalty to his inner business strategy,

It contains in-depth economic theory.


February 14, Valentine's Day, Vietnam Pan Lang.

On this day, the biggest gift received by Li Jinguang (abbreviated as Aguang) was that he refreshed the Asian men's high jump record of 16.2 meters.

'I still have confidence in playing professional skills in high jump, basically every time it is normal water, not to encounter too dangerous moves. '



Aguang is the first person in Chinese kite surfing and one of the founders of the Chinese kite surfing movement.


In 2013, he founded the nation’s first kite surfing inn, perfect for the sea, which opened the Chinese kite surfing movement, from the ultra-niche to the prelude of the niche.



Why can we earn some money in this industry, because we take the high-end, high-end agents, because I now have two or three, a brand agent, China is doing monopoly or semi-monopoly.

The operation of niche outdoor sports now appears in several ways. One is training, the other is equipment sales, and the third is competition.

In the calculation of various income ratios, Aguang did not count the league's events, and in addition to the profit points above, Perfect Sea had more income from an inn.

Inns account for 20%; kitesurfing equipment sales account for 30%; training accounts for 10%, water sports account for 30, and other events such as activities are 105.



It is not difficult to see from the above income ratio that equipment sales are the main source of complete sea income.


In this piece of equipment sales, the perfect sea to make a perfect closed loop.



It is this closed loop that guarantees the perfect sea sales business without being hit by Tmall and Haitao. First, because it is niche extreme sports, equipment purchase is not easy. Second, even if purchased abroad, once it is damaged or replaced, it is particularly difficult to do.

Perfect sea has professional maintenance personnel, but also can guarantee the authenticity of accessories, it is a team to serve their own customers.

Extreme sports are not good cooperation, they are more personal,

This is also the experience that A-guang has concluded for so many years.

A-guang is very concerned about the corporate culture of the perfect sea.

This kind of corporate culture sounds a little empty, but in fact it will seriously affect the company's image and future development.

In 2009, Ah Kung felt particularly tired and felt that he needed to think too. So he temporarily turned off the shop, did nothing, and chased the wind, playing kite surfing in a windy place, and now most of the kite surfing. The base was discovered by Ah Kuang.



'At that time, I was busy and I answered the phone every day. I felt very tired. I thought, what was it for me? I was doing something I liked.'

After playing for two or three years in this way, Ah-kwong also learned a lot. “Being like oneself and living my own life” became the faith of A-guang. This belief has always supported him to the present and it has become A way of life.

There are many such precedents, and the elderly in the outdoor industry should all know that at the very beginning of the venture, many companies came together and were enthusiastic about each other. However, in the course of development, it will always fall apart due to disagreements. It hurts businesses, users, family, and friendship.

Everyone is an independent individual. The education they receive has different life experiences. Therefore, the viewpoint itself is not right or wrong, but it can lead to unacceptable results.

Aguang does not like cooperation.

"Apart from cooperating with one or two clubs, I don't cooperate with other clubs, including brands," and I don't like people who don't understand kitesurfing to gesticulate.

''They did not understand the kite surfing and thought it was a mass sports program. ''

Unless it is a particularly large company or investor,

The kind that can be listed together

Aguang said.


On the evening of March 17 at 8 o'clock

WeChat Group's live audience and teachers face to face in exchange for recruitment

Welcome with questions



Registration method: Please add Angry Birds WeChat bigbig123bigbig, for details.


Reproduced source: Rui's meeting room

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