Outdoor products brand test water "crowdfunding" can bring what benefits
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Recently, two outdoor-related products have been tested for water, including both Yao Ji Poker, who has just planned to enter sports outdoor products, and leaders of domestic outdoor brands. They do not lack funds. Why did they try this? Let's take a look at the benefits of crowdfunding.
Reduce product costs
Allow consumers to pay for their products before they make products. If project financing is successful, and the actual R&D and production processes are all going well, then this is equivalent to a significant reduction in costs and risks.
Advertising
Project financing was successful. This was an advertisement for the public. The amount of funds that can be raised and the number of participants are part of the advertisement. Moreover, crowdfunding on e-commerce platforms such as Taobao and Jingdong can attract a lot of attention.
Free market survey
Because the funds come directly from consumers, the consumer's recognition and evaluation of your product is a market research, which can reflect the result of your product's large-scale launch to the market in a certain extent.
It can be seen that the backgrounds of the two outdoor products that have just tested the water are big and big. They value the latter two more. In practice, the crowdfunding method is more suitable for small and micro enterprises and individuals to use the Internet's communication characteristics, like the public to show their creativity, to win everyone's attention and support, and then get the financial assistance needed. Crowdfunding is more open than traditional financing methods. As long as the project is funded by the public's favorite project, the first fund for project initiation can be obtained through crowdfunding, and the size of the first fundraising will not be very large. There are endless possibilities for people who manage or create more books.
For small and micro enterprises and individuals who want to achieve creativity through crowdfunding, there are some issues that deserve attention:
The pressure of production
Crowdfunding raises order pressure. According to the general rules of crowdfunding platforms, if the project is funded successfully, it must complete the development and manufacture of products within the specified time, and realize its commitment to supporters.
Investors are not sufficiently specialized
A crowdfunding platform can help you quickly raise funds for product development and production, but it does not guarantee that your future capital chain will remain intact. After the traditional VC has provided early investment, if the project develops smoothly, you will still have access to subsequent A, B, and C rounds of financing. On the crowdfunding platform, your supporters may have already turned their attention to other novelty inventions.
Lack of entrepreneurial guidance
Traditional VCs often have rich entrepreneurial experience, or have a wide range of industry contacts and observations. A good VC can help you take a lot of detours, especially in the promotion phase of the product. Supporters on crowdfunding platforms cannot provide you with unified and constructive suggestions.