Colorful Clouds in the South - Appreciation of Mooncake Package Design

Before the reform and opening up, the moon cakes were rarely known in the country, and since 1997, their sales have been ranked second only to the Cantonese style moon cakes, and a gratifying situation has emerged. In addition to strict quality control, the rise of moon cake moon cakes has focused on shaping the brand image, and it has played an important role in the packaging design work under the guidance of brand strategy and business philosophy.

Moon cake packaging design can be considered as a unique national festival and cultural design in China. The five-thousand-year-old history and culture of China has provided inexhaustible creative elements for moon cake packaging. Yunnan, which is located in the western part of the country, has more than 25 ethnic minority traditional cultures. Mooncake packaging provides a rich representation. According to the author's monthly moon cake packaging market research conducted during the Mid-Autumn Festival in major cities in China, it is shown that although Yunnan is located in the frontier, the number of moon cakes that are introduced each year is numerous and the styles are rich and colorful, and they are among the best in the country.

Because of this emphasis on packaging design, moon cake moon cakes have become China's second-largest moon cake. The packaging design of moon cake moon cakes has also emerged in domestic and international design competitions in recent years. She won the World Star International Packaging Design Award from the United Nations World Packaging Organization for the third consecutive year and a number of “Stars of Asia” and “China”. "Star" and the gold and silver awards of the domestic ministerial packaging exhibition.